Don't feel like mowing your lawn?
You're ahead of the curve. You just didn't know it.
Newhouse:
See? It's all about marketing and confidence. Just give your laziness some cool name and tell everyone it's trendy - all the people in California or wherever are doing it. The other lesson of The Emperor Has No Clothes is that if you can shut the kids up, you can pretty much do what you want as long as you're able to tell a good story about what you're doing.
Newhouse:
Go on and admit it. The yard next door really rankles you, with its profusion of dandelions in spring, followed by a bountiful harvest of crabgrass and clover. And then the whole mess browns out in mid-July because no one bothers to water it.
Get used to it. Your neighbor, whether he knows it, is in the vanguard of a movement that prizes natural lawns where children can sit and pick four-leaf clovers, where dogs can nibble grass, and where no sign reads: Keep off the grass for 24 hours.
See? It's all about marketing and confidence. Just give your laziness some cool name and tell everyone it's trendy - all the people in California or wherever are doing it. The other lesson of The Emperor Has No Clothes is that if you can shut the kids up, you can pretty much do what you want as long as you're able to tell a good story about what you're doing.
Posted by David on
October 10, 2005